Asset 03

Abandoned Cart Sequence

Seven follow-ups that recover checkouts people started and never finished, timed from five minutes out to four days.

Workflow

[DFY Website Funnel] Abandoned Checkout Emails

Trigger: DFY Website - Step 1 form submitted. Each email is sent only when the contact still does not have the purchase tag; purchasers exit the reminder path.

Emails · 7

Follow-Up Email 1Re: Problem with your orderAfter 5 minutes (cumulative: 5 minutes after trigger)
Hey {{contact.first_name}}, I noticed something...

You were just about to secure your custom Done-For-You website, and then your order cut out before it was completed.

It happens more often than you'd think.

Maybe your internet dropped.

Maybe someone called you halfway through checkout.

Or maybe you thought...

"I'll come back to this later."

Totally understandable.

But here's the thing...

Every day your business doesn't have a professional website working for you is another day potential customers are deciding whether or not they can trust your business.

People search for what you do. They compare companies…

And in just a few seconds, they've already formed an opinion.

If they can't find a professional website that clearly shows who you are, what you do, and why they should choose you... they'll often move on to someone else.

That's exactly why we created this offer.

Instead of spending weeks trying to build a website yourself...

Instead of paying thousands to a web designer...

Or putting it off for another six months...

We'll create a custom website for your business that's professionally designed, tailored to your brand, and ready to help you make a great first impression.

All for just $20!

Just tell us about your business, and we'll take care of the rest.

Your order is still waiting for you.

👉 Click here to complete your order and secure your custom Done-For-You website today.

Talk soon,

{{user.first_name}}

Link target: {{custom_values.checkout_link}}

Follow-Up Email 2You're probably losing business because of thisAfter another 6 hours (cumulative: 6 hours 5 minutes after trigger)
Whether you realise it or not, your website is having conversations with potential customers every single day.

And if you don't have one…

You don’t even have a seat at the table.

In 2026, you can’t get away with just a FB page or something you ‘threw together’ when you first launched.

Because how people buy has changed.

Before someone picks up the phone...

Before they send an enquiry...

Before they book a service...

They'll usually Google you first.

And in a matter of seconds, they've already made a decision:

"Does this business look professional?"

"Can I trust them?"

"Are they established?"

In fact, studies have shown people form an opinion about a website almost instantly, and for many businesses, that first impression determines whether someone becomes a customer or goes to your competitors.

That's why a professional website isn't just something that's "nice to have" anymore.

It's your digital salesperson.

The good news?

You don't need to spend thousands on a web designer or months trying to build one yourself.

We've made it incredibly simple. (and cheap)

We'll create a custom website that's designed around your business, so you can start making a great first impression from the moment someone finds you online.

Spots are filling up, but I saved a space for you.

👉 Click here to complete your order and let us build your custom Done-For-You website.

Talk soon,

{{user.first_name}}

Link target: {{custom_values.checkout_link}}

Follow-Up Email 3Your 24/7 salesperson (for $20)After another 6 hours (cumulative: 12 hours 5 minutes after trigger)
Here's something worth thinking about...

Your business has opening hours.

But your website doesn't!

While you're having dinner...

Spending time with your family...

Or getting a good night's sleep...

Potential customers are still searching online.

They're looking for businesses they can trust.

They're comparing their options.

And they're deciding who to go with.

The question is...

Will they find a website that gives them confidence to choose you?

Or will they move on to a competitor who already has one?

See… a great website isn't just an online brochure.

It's working for your business 24 hours a day.

Answering questions.

Showcasing your services.

Building trust.

Generating enquiries.

Making a great first impression before you've even had a conversation.

That's why businesses of every size invest in having a professional website.

Not because they "should."

Because it helps turn visitors into customers.

The best part?

You don't need to spend weeks building one yourself or pay thousands to a web designer.

We'll create a custom website that's tailored to your business, so you can focus on running it.

If you were about to grab yours but got distracted, you can still complete your order below.

👉 Click here to secure your custom Done-For-You website.

Talk soon,

{{user.first_name}}

Link target: {{custom_values.checkout_link}}

Follow-Up Email 4The reason most websites never get builtAfter another 24 hours (cumulative: 1 day 12 hours 5 minutes after trigger)
Can I let you in on a little secret?

Most businesses don't put off getting a new website because they don't want one…

They put it off because it feels like another project they don't have time for!

You’re busy. I get it…

And where do you even start?!

Which platform should you use?

How do I write the content?

What pages do you need?

How do you make it look professional?

What if it doesn't turn out how you imagined?

Before you know it, weeks turn into months...

And months turn into another year without a website that truly represents your business.

Sound familiar?

That's exactly why we created our Done-For-You Website service.

We've taken away the hard part.

No need to learn web design.

No need to piece everything together yourself.

No need to spend thousands with a design agency.

Simply tell us about your business...

We'll build a professional, custom website that's designed to showcase what you do and help you make a fantastic first impression online.

All for just $20!

It's quick. It's straightforward. And it's one less thing on your to-do list.

👉 Click here to complete your order and let us take care of the rest.

Talk soon,

{{user.first_name}}

Link target: {{custom_values.checkout_link}}

Follow-Up Email 5What are you choosing?After another 24 hours (cumulative: 2 days 12 hours 5 minutes after trigger)
How do you pick someone to work with?

If you’re anything like me, I’m gonna guess you search Google and take a look at the top companies' websites.

Now let’s say you do that and narrow it down to two options.

Business #1 has a professional website.

It clearly explains what they do, showcases their services, answers common questions, and makes it easy to get in touch.

Business #2 has little more than a Facebook page... or worse, no website at all.

Which one would you trust?

Most people make that decision in seconds.

Usually subconsciously…

And not because one business is necessarily better than the other...

But because one looks more established, more professional, and more credible.

That's the power of a great website.

It helps build trust before you've ever spoken to a potential customer.

It answers the questions they're already asking.

And it gives them confidence that they're choosing the right business to work with.

The reality is, your competitors aren't just competing on price or service anymore.

They're competing on first impressions.

So, do you want your first impression to be better than your competition?

We're here to help.

We'll create a custom, professional website that's built around your business… without the stress, the technical headaches, or the eye-watering agency fees.

👉 Click here to complete your order and let us take care of the rest.

Talk soon,

{{user.first_name}}

Link target: {{custom_values.checkout_link}}

Follow-Up Email 6“Nice” websites don’t sellAfter another 24 hours (cumulative: 3 days 12 hours 5 minutes after trigger)
Have you ever wondered why some businesses seem to attract enquiries effortlessly, while others struggle to generate leads?

It usually isn't because they're better at what they do.

It's because they're better at communicating it.

A great website does far more than look good.

(Some of the best websites don’t even look that good)

It answers the questions your potential customers are already asking.

✔️ What services do you offer?

✔️ Why should I choose you?

✔️ Can I trust you?

✔️ How do I get in touch?

When those questions are answered clearly and professionally, people feel more confident taking the next step.

Without that confidence?

They leave... and find your competitors.

That's why the best websites aren't built to impress.

They're built to convert visitors into enquiries.

Every page has a purpose. Every section helps build trust. And every click moves someone one step closer to becoming a customer.

That's exactly what we're creating with our custom Done-For-You websites.

A professional online presence that's built around your business and designed to help you turn more visitors into enquiries.

👉 Click here to complete your order and let us take care of the rest.

Talk soon,

{{user.first_name}}

Link target: {{custom_values.checkout_link}}

Follow-Up Email 7The most expensive website is the one you never launchAfter another 24 hours (cumulative: 4 days 12 hours 5 minutes after trigger)
Most business owners don't decide they don't want a website.

They just keep putting it off.

"I'll get round to it next month."

"I'll wait until things quieten down."

"I'll sort it once I've got more time."

Sound familiar?

The problem is...

While you're waiting, your potential customers aren't.

They're searching online TODAY.

They're comparing businesses TODAY.

And they're choosing who to contact TODAY.

So every day you don’t have a professional website is another day potential customers go to your competitors…

And you have to rely on word of mouth and referrals.

But a great website supports everything else you do.

How many referrals have you missed because they couldn’t find your website when someone recommended you?

A great website…

Gives people confidence.

Answers their questions.

Showcases your work.

And an easy way to take the next step.

The sooner your website is working for you, the sooner it can start helping you win more enquiries and build more trust online.

That's exactly why we created this Done-For-You service.

No complicated setup.

No design experience needed.

No months of trying to figure it all out yourself.

We'll build a custom website for your business, so you can focus on what you do best.

And it’s only $20 for a limited time only!

👉 Click here to secure your custom Done-For-You website.

To your success,

{{user.first_name}}

Link target: {{custom_values.checkout_link}}